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4.27.2010

don't do nothing/dig in.

I just saw this on Seth Godin's blog and it struck a chord for me. Running a photography business can at times feel overwhelming. It can be incredibly challenging to stay on top of everything that you NEED to do as a business owner and what you WANT to do to be true to your artistic self. Seth's advice is inspiring and spot on:limit yourself. Don't attempt to do everything and end up doing nothing very well. The world is full of incredible opportunities everywhere you look. Your job is to (in the words of Gary Snyder who's quote I saw on a CSA brochure over the weekend) "Find your place on the planet. Dig in, and take responsibility from there."

"The paralysis of unlimited opportunity"from Seth's blog:

There aren't just a few options open to you, there are thousands (or more).

You can spend your marketing money in more ways than ever, live in more places while still working electronically, contact different people, launch different initiatives, hire different freelancers... You can post your ideas in dozens of ways, interact with millions of people, launch any sort of product or service without a permit or factory.

Too many choices.

If it's thrilling to imagine the wide open spaces, go for it.

If it's slowing you down and keeping you up at night, consider artificially limiting your choices. Don't get on planes. Don't do spec work. Don't work for jerks. Work on paper, not on film. Work on film, not on video. Don't work weekends.

Whatever rule you want...

But no matter what, don't do nothing.